Buyer Friction CheckA website assessment, not a marketing plan
Three obstacles are stopping your next enquiry.
The three highest-priority obstacles we can find on your page. Each one proven on a screenshot of your own page, with a plain reason and a fix. Not a score, not a generic checklist. In 15 minutes, for $149.
Built for owners and managing directors of small B2B firms in the UK and US — five to fifty staff, selling services or specialist products where a sale starts with someone reaching out.
- obstacles, ranked
- 3
- obstacles, ranked
- on screen and by email
- 15 min
- on screen and by email
- one-time, no retainer
- $149
- one-time, no retainer
Your site gets the visits. The enquiries don't follow. Often, the problem is on the page: specific things a visitor hits before deciding whether to reach out.
Who this is for.
This fits
- You own or manage a small B2B firm — five to fifty staff.
- You’re based in the UK or the US.
- You sell services or specialist products.
- A sale starts with someone reaching out — a call, a form, a quote request.
This doesn't
- Consumer brands selling directly online with a cart, not an enquiry.
- Businesses outside the UK or the US.
- Anyone wanting a full marketing plan rather than three fixes.
- Anyone wanting certainty before they’ve seen a single obstacle.
Three obstacles. No shortcuts.
Send your homepage
Give us the page a buyer lands on first — your homepage or your main service page.
We mark what’s stopping the enquiry
Three obstacles, ranked, shown directly on a screenshot of your own page — each with a plain reason and a fix.
Delivered in 15 minutes
On screen the moment it’s ready, and in your inbox straight after. One-time payment, no retainer.
What you actually see.
This is a sample page with the first obstacle marked, exactly how it arrives on your own screenshot — a plain reason, then a fix.
Precision parts for aerospace and medical OEMs.
CNC machining, finishing, and assembly for low-to-mid volume runs, built to print and delivered on schedule.
Request a quoteObstacle 1
Reason — There is no phone number and no direct way to ask a question anywhere above the fold. A visitor ready to call has nothing to call.
Fix — Put a phone number and a one-line way to ask a question in the header, not only inside a form further down the page.
This is a sample. Your obstacles will be your own — specific to your page, not a template.
The rest of the report
All three obstacles, ranked — not just the first.
For Marlowe Fabrication, the fictional firm above, the assessment continues with every obstacle shown on its own screenshot, each with its evidence, its fix, and why it outranks the ones below it. This is the whole shape of the report — held as text here so you can judge it before you pay.
Obstacle 1
There is no way to ask a question above the fold.
Evidence — Visitors who are ready to act look for a phone number or a contact route in the header, and leave when they can’t find one quickly.
Fix — Put a phone number and a one-line “ask a question” route into the header — not only inside a form further down.
Why it ranks here — It blocks the visitor who is already ready to buy, and it’s a fix your web person can make this week.
Obstacle 2
The page speaks about Marlowe, not about the buyer.
Evidence — People scan web pages instead of reading every word, hunting for what a company does for them. “Precision, quality, commitment” gives a buyer nothing to recognise their own situation in.
Fix — Lead with the buyer’s problem — the run sizes, tolerances and volumes you take on — and let the capabilities follow.
Why it ranks here — It thins out the whole page, but it takes a rewrite, not a morning.
Obstacle 3
There is no proof to check.
Evidence — Most B2B buyers research independently, without a rep in the room. With no client names, certifications or photographs, a specialist buyer defaults to the supplier that shows its evidence.
Fix — Add three client names (with permission), the certifications you already hold, and one real photograph of the floor.
Why it ranks here — Real and commercially important — but slower to earn, so it comes after the two fixes above.
Make these 3 fixes, then check again in 30 days.
That closing line is on every assessment. Every evidence line carries its source like this — the research, the finding, the link. Full refund, no questions asked, if the report isn't useful.
Who built the method
Buyer Friction Check was built by Marc Wajsberg.
He has spent 30+ years in buyer psychology and commercial strategy, advising 150+ businesses — from specialist manufacturers to international retail platforms.
The method behind the assessment comes from that work. He is the author of Reports, Not Revenue, a book on what makes an owner-led business worth an enquiry.
One price. One assessment.
$149
One-time. No retainer, no subscription.
Delivered within 15 minutes, on screen and by email.
Paid through a hosted Stripe checkout.
Who you're paying
NanoCorp is the merchant of record for this purchase. Your payment and billing details are handled through NanoCorp's checkout, not directly by us.
If it isn't useful
Full refund, no questions asked. Just reply to the email the report arrives in.
“The offer is becoming extremely easy to comprehend: $149 → 15 minutes → your page → three ranked problems → evidence → fixes → refund if useless. That’s proper productisation.”
Questions, answered plainly.
How much does it cost, and is there a subscription?
$149, paid once through a hosted Stripe checkout. There is no retainer and nothing recurring.
How fast will I actually get it?
Within 15 minutes of payment — shown on screen as soon as it’s ready, and sent to your email straight after.
What exactly do I receive?
The three obstacles most likely stopping a visitor from enquiring, ranked, each shown on a screenshot of your own page with a plain reason and a fix.
Who is this built for?
Owners and managing directors of small B2B firms in the UK or US. Five to fifty staff, selling services or specialist products — a sale starts with an enquiry.
What if it isn’t useful to me?
Reply to the email the report arrives in and you get a full refund, no questions asked.
Why not just paste my site into a chatbot?
You’ll get a generic checklist and no way to tell which item matters. This works from your actual pages: each obstacle is marked on a screenshot of your own site, with the reason cited. The three we judge most urgent come first. And your first obstacle is free before you pay — on a screenshot of your own page, not the sample above.
What if my site has more than three problems?
Almost every site does. The value is the ranking. Instead of a list of forty findings, you get the three we judge most urgent first — each with a fix you can make this week.
Is this written by a person or a machine?
It’s automated — no human reviews each report — and the founder spot-checks samples. The method comes from Marc Wajsberg’s 30+ years advising 150+ businesses on buyer psychology and commercial strategy. The same handful of problems turn up on small B2B sites, over and over.
See the three obstacles on your own page.
The check itself is free. You see Obstacle 1 on your own page, with its fix, before anything is paid. The sample above shows all three of Marlowe's. Lost a link? Find my assessment.